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Building Products that Scale

Economies of Unscale
On how traditional competitive advantages of size will be turned inside out with AI
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Aparajita (Opu) Bhattacharyya
More Signal and Less Noise
On debiasing customer feedback to build better products
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Aparajita (Opu) Bhattacharyya
On Virality
Learnings from the fastest 100M users achieved in a product launch
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Aparajita (Opu) Bhattacharyya
Old wine in a new bottle
On how business model innovation could thrive on reinventing & reusing the old
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Aparajita (Opu) Bhattacharyya
Revisiting the Rule of 40 in a Recession
On how SaaS companies can navigate the balance between growth and profitability during a downturn
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Aparajita (Opu) Bhattacharyya
What Big Social Media Platforms Could Learn From Indian Consumer Internet Companies
On diversifying business models beyond advertising for the next decade of the Internet
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Aparajita (Opu) Bhattacharyya
The Unbundling of the MBA
On whether an à la carte approach to business education serves business schools or its students well
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Aparajita (Opu) Bhattacharyya
From Free to Fee
Making paid subscriptions for social media work
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Aparajita (Opu) Bhattacharyya
Commercializing brand authenticity
Lessons from Deepica Mutyala, Founder & CEO of Live Tinted, on scaling a community into a winning product
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Aparajita (Opu) Bhattacharyya
The Liberal Arts College 2.0
How the centuries-old liberal arts college is reinventing itself for product-market fit with the new tech economy
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Aparajita (Opu) Bhattacharyya
How to make it easy for the user to say yes, & make it difficult for the buyer to say no
Bridging the gap between product development and commercial thinking
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Aparajita (Opu) Bhattacharyya
Status-as-a-Service: The business model behind Yuga Labs, the $4B crypto country club
On the tangible value of intangible status symbols
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Aparajita (Opu) Bhattacharyya
© 2025 Aparajita Bhattacharyya
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